Selecting a market


 
 
Concept Explanation
 

Selecting a market

Selecting a market

A market is selected by the consumer after considering many factors. As the income of the family increases, their spending habits also increase. It also has an impact on the kind of market they visit.

      ¯  Sometime, the product they wish to purchase may not be available in a particular market. In such a case, they would look for another market which deals in those goods. For example, we cannot look for garments in an electrical equipment market.

      ¯  A market situated at a convenient place is preferred by the customers.

      ¯  If the customer wishes to buy daily goods bulk, then he may go to the wholesale market. Where both quality and rates are good.

      ¯  For branded products, the customer would prefer to go to a chain store or large department stores where choice of brands is easily available.

Sample Questions
(More Questions for each concept available in Login)
Question : 1

One of the main advantages of a supermarket is _________________________

Right Option : C
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Explanation
 
 


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